SalonInteractive's Alain Audet joins Gordon to discuss their latest initiative focused on the power of data to empower brands, distributors, and professionals alike. A groundbreaking e-commerce platform, SalonInteractive was created to allow salons to compete with Amazon more effectively. Today, SalonInteractive has evolved into a marketing and data collection platform that leverages the power of big brands, tech companies, and distributors to support salons and pros in new ways by way of its K.I.M. Report.