Today we conclude our A-Z of Business Marketing.  We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached Z.  Z stands for Zero-based budgeting.  

Business Marketer Dave Stevens hears from two experts on the topic today:  Marketing Strategy and Planning Lead at PwC UK David Nelson and Senior Consultant and Venture Manager at Selbey Anderson Group Julian Roberts.