Accounting High

127 Ambitiously Crossing the Burnout Bridge (feat. Serena Shoup, CPA)

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Episode 127 | Recorded November 18, 2022

In this episode, Scott talks to Serena Shoup, CPA about her journey from college to becoming a CPA and eventually starting her own business. They also discuss motherhood, work-life balance, personal branding, and the importance of being intentional with social media. Tune in to learn more about Serena's story and insights on building a successful career while still prioritizing family and personal growth.

  • Who is Serena?

  • Ambitious side hustles to motherhood

  • Building the business so that there was more family time

  • Business development and helping others

  • Music and creativity

  • The employees

  • What is work? Family burnout, little sacrifices

  • Delegation

  • Wanting to throw in the towel

  • Personal brand issues

  • Rebrand

  • Ego, teams, soft skills

  • Being relatable

  • Self-confidence and age

  • The future, the burnout bridge, social media

  • You are the product

  • Social detox

  • Social media manager

  • Being intentional

  • Wrapping up

    • All the Shoutouts:

    ADP, Microsoft Dynamics, Upwork


    ...more
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