Do you want to build a strong brand on LinkedIn, but don't know where to start? Meet MICHELLE B. GRIFFIN (aka #TheBrandTherapist) who wrote the book on LinkedIn Branding. Seriously! Almost one year ago, she co-authored The LinkedIn Branding Book, a timeless classic about building your brand on LinkedIn. During this therapy session, Michelle and I will talk about the fundamentals of branding, including what a brand is and why it's important to build both a personal and business brand. We'll also discuss how to use LinkedIn to achieve our branding goals.