Recently, CrossFit announced a price increase for the yearly affiliation fee and that you must also hold a CrossFit Level 2 qualification to open an affiliate. This episode is a topical one, where we talk about the value of the CrossFit name now, whether the price increase is warranted and whether this is acting as a filter to elevate the brand name of CrossFit.

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Show Notes:

• [0:30] What is the CrossFit affiliation fee
• [3:30] Why is there a price increase?
• [6:00] Jon's thoughts on the price increase
• [11:00] Is CrossFit becoming less popular
• [19:00] Why do you need a level two before opening an affiliate now?
• [23:00] Is the level two prerequisite overall a positive thing?
• [30:00] What does Greg Glassman say about all this on Instagram