As Managing Partner at Contagious, Alex’s industry knowledge encompasses a treasure trove of past campaigns, current narratives, and future predictions. Part editorial, part consultancy, part research, Contagious believes in the best version of our industry, one where creativity wins. 

After trying to crush us with a Greco-Roman catapult, Alex talks to us on his wonderfully wiggly career path, having his marketing budget poached by Girls Aloud, feeling like Wile E. Coyote after education, Contagious as a triaging function, walking around a problem, the current state of creativity, anti-creative forces, Most Contagious 2023, David Lynch, and French supermarkets. 

That’s not all folks, he also explains what we've always known deep down...that Les Binet and Peter Field are one of your 5-a-day.  

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Go gorge on our episodes with Bob Hoffman and Richard Huntington

Here’s the ad by Ruavieja 

And a clip of Angelo Badalamenti explaining how he wrote the Twin Peaks soundtrack 

(01:44) - Quick fire questions

(03:04) - His first jobs, music, creativity, and feeling like Wile E. Coyote after 

(09:25) - Having his marketing budget stolen by Girls Aloud 

(10:45) - His role at Contagious, triaging, and how they stay objective 

(16:49) - The state of creativity in advertising, anti creative forces, and why Les Binet might be one of your five a day 

(30:40) - Most Contagious 2023 

(38:40) - Listener questions 

(46:46) - 4 pertinent posers 

R.U.R. by Karel Capek 

The Human Use Of Human Beings by Norbert Wiener 

Essays by George Orwell 

Invisible Ink by Brian McDonald 

Lynch on Lynch by David Lynch 

Good Strategy Bad Strategy by Richard Rumelt