The BEST way to build trust with your customers is to share your story.

Your PERSONAL story is your competitive advantage.

Nobody can copy what you have experienced. Nobody can conjure up your stories.

And, trust me, customers love authentic stories.

What I'm talking about here is called the "Founder Brand" strategy. It's a new kind of marketing framework that uses the founder's (or the CEO's) unique experiences as leverage to grow sales, relationships, and company well-being. 

The 5 Benefits of Leveraging your company's "Founder Brand"
Based Dave Gerhardt book and our experience with our clients:

• Organic inbound stream of dream clients who trust the leadership of the business and want to work with you. This means more clients, lower CAC, and higher LTV.
• Attracting, hiring, and maintaining top talent. 
• Immediate feedback loop - learn from your clients and prospects what are their main pain points, learn the language they use to describe them, and test your offering and messaging, faster than anyone in your industry.
• Getting speaking opportunities on stages, both physical and digital.
• Getting noticed, and then appearing and getting quoted on leading industry media

If you want to learn more about it, check out episode 127 of the Business Growth Accelerator Show! And if you want to read the book, LMK, I might just send you one ;-)

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏