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What does it take to turn a lifelong passion into a movement that’s redefining dance for young children across the UK and beyond? Meet Anne-Marie Martin, the founder of Diddi Dance, a pioneering dance program that’s bringing rhythm, fun, and early childhood development into one dynamic package for kids under five. Once a professional dancer gracing global stages, Anne-Marie traded in her spotlight for a new mission: to build children’s confidence, creativity, and coordination through dance. And she’s not just making it happen; today, her impact is felt far and wide, she’s scaling it with over 40 franchises, each delivering classes where children grow, laugh, and learn to move freely in their unique way.

Anne-Marie’s story is one of bold pivots and relentless innovation. From the leap of founding her own company to designing a brand-new dance curriculum and even developing original music just for her classes, she’s crafting experiences that make a lasting impact on children and parents alike. As a true industry leader, she’s not only shaping the future of dance education but also mentoring women in franchising through her role with EWIF (Encouraging Women into Franchising) and setting quality standards as a board member of the Children's Activities Association.

Tune in to learn more about:

• How Anne-Marie went from the spotlight of professional dancing to founding Diddi Dance, addressing a major gap in early childhood dance.
• The rewards of teaching young children and how her passion evolved into a focus on holistic child development.
• The unique structure of Diddi Dance, where upbeat routines nurture self-confidence, social skills, and movement abilities.
• Behind-the-scenes stories of building her brand, including navigating a name change and creating original music to make classes unforgettable.
• Anne-Marie's dedication to inclusivity in dance and her role in elevating safety and educational standards for young learners through her role as a board member of the Children's Activities Association.
•  Her work with EWIF (Encouraging Women into Franchising) inspires and mentors women entering the world of franchising and entrepreneurship.
•  With sights on global expansion, how she’s bringing her dream of accessible, joyous dance experiences to kids around the world.

  …and so much more!

Are you looking for Career Clarity for your next step, for more information, or to book a consultancy, make sure you check out www.2ndwind.io  

Links:

LinkedIn: https://www.linkedin.com/in/anne-marie-martin- 

Website: https://www.diddidance.com  

Instagram: https://www.instagram.com/originaldiddidancer   

                    https://www.instagram.com/diddidancecrew