How do I develop a message that connects with my potential clients? How do I compete with big competitors in my industry?  We talk with Craig Alexander, the President of Gumas -- an award-winning advertising agency and the country’s foremost authority on Challenger Brand Marketing®. Are you a Challenger Brand?

Connect with Craig Alexander:
Website: https://gumas.com/
LinkedIn: https://www.linkedin.com/in/craig-alexander-5542001a/
Facebook: https://www.facebook.com/Gumas.Advertising/
Instagram: https://www.instagram.com/gumas.advertising/  
YouTube: https://www.youtube.com/user/GumasAD

BOOK: Challenger Brand Marketing

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