Danny Cohanpour is the CEO of Trove Tourism Development Advisors, a New York-based digital strategy and marketing agency that helps tourism authorities, boards, associations and tour companies improve international visitor growth through innovation. We discuss the ingredients to successfully market a tourist destination, how to run a global tourism team, and the state of the post-pandemic tourism space. 

Time Stamps

[00:36] Danny's entrepreneurial journey

[02:10] Ingredients to successfully marketing a destination

[04:20] Understanding tourists' expectations from emerging destinations

[05:47] The number one critical success factor in business

[08:18] Why people are the most important part of a business

[10:59] The dos and don'ts of managing a global team

[13:20] How to set up a typical tourism destination team

[15:06] Team structure when executing a tourism project

[17:48] How virtual reality is being used in the tourism industry

[20:53] Trends in the post-pandemic travel industry

[24:48] Parting thoughts

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Danny's LinkedIn

Trovetourism.com

Trove Tourism on Instagram 

Trove Tourism on LinkedIn