What is it about measurements that cause so much grief? There's a great number of things that we should be measuring in our product, our teams, and our companies that would benefit us to look at. Product Owners need to be in a position to help see, understand, and explain all the different things that are being measured. If important things are not being measured, find some way to start.  Feedback: twitter - @deliveritcast email - [email protected] Links: PO Coaching and Consulting - Douglass Hubbard - Freakonomics - David Pereira - Zach Bonaker -