A tripwire is an irresistible, low priced offer that’s sole purpose is to convert an audience into customers. This small offer helps accelerate the buyer’s journey by letting customers dip their toes in without having to make a big purchase.

Audience members who are subscribed to your list might not be interested in your core offer even if you have given them value and nurtured the relationship.

This is where tripwires come into play. The core offer may seem too expensive for that audience member or they don’t see the value in that product.

Then, once they see the value in that product they will be more likely to purchase the core offer. When an audience member purchases a tripwire it shows commitment. It shows that they were interested enough in your product to give you their credit card information.

Listen to the full episode here: https://www.philadairtraining.com/podcast

As mentioned in this episode, here is a tripwire page I use that replaces a typical "thank you" page...

https://www.philadairtraining.com/google-ads-campaign-builders

Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

👇[FREE] Training: The Ultimate Google Ads 2020 Workshop👇

https://www.philadairtraining.com/free-google-ads-video-training

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

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Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: www.PhilAdairTraining.com

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