Be honest. Have you ever posted a photo to Instagram and then noticed that it didn’t get as many likes as you wanted?
It didn’t get as many likes as you expected in the amount of time that you hoped. What did you do? Maybe you were sad. Maybe you were wondering, “What did I do wrong?” or, “What’s wrong with this photo?” Maybe you even deleted it. Why do we do this?
How many likes is enough? Is 500 a lot of likes? Well, 500 is neither small nor big. 500 is just a number. It’s only small or big when you compare it to another number.
What are you comparing to?
Like counts open us up to comparison, either with ourselves or with others and it’s the same with any numbers, whether it’s views, subscribers, followers, or likes. We’re always comparing and the thing is it doesn’t ever end. It only scales.