J.B. MacKinnon is a Vancouver-based author, journalist, and professor.

His book The Day the World Stops Shopping operates on a simple thesis: gaming out how society, economies, and our lives would change if consumer culture disappeared overnight. When the global pandemic shutdown happened in 2020, suddenly the thesis had a real world example.

J.B. joins Heath to discuss intentional consumerism inspired by Indigenous people in the Kalahari and Amish Pennsylvanians, consuming quality over quantity, and the simple pleasures of eating seasonally.

J.B. is also the author of books right in the bullseye of this podcast and newsletter, including The 100-Mile Diet: A Year of Local Eating and The Once and Future World: Nature As It Was, As It Is, As It Could Be.

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