The reality is, people like to be around other people. 

This is the basis of The Nightclub Phenomenon, and it came up for us at FitTown just this past week. We decided to remove some classes and shift the schedule around to better utilize prime times. We've found that eliminating these classes short term, actually benefits long term success.

Why? Because people like the presence of other people. When you go for a night out, you don't want to be at an empty bar. If you're primarily operating a group class model, your members come expecting to be around other members. 

In this episode of the SFB podcast, Andrew discusses The Nightclub Phenomenon, and how this might be best applied to your micro-gym.