Everyone knows you need to “niche down” and get clear on your “target market,” your “ideal client.”

In fact I don’t know a single business coach who doesn’t talk about this on some level. That’s for good reason. If you don’t know who you want to solve problems for, who you want to create content for, who you want to work with, then what are you doing? How is that going to help you build a sustainable and successful business?

That’s what getting clarity on your niche does for you - when you have a singular person, or singular experience you. Keep an open mind as we talk about your target market. This topic doesn’t fit as cleanly into a nice little box as people like to think. There are many things that can be beneficial to get clarity on when it comes to who you speak to you in the online space and how you market to them.

SO - This came from a question during a training I did for Fré Skincare on how to create content for growth and exposure.

The woman understood that she needed to get clearer on her niche and who she speaks too online. She knew that this was important for building an engaged audience. But she was like you know, how much do I just be myself and attract people via that approach, and how narrow do I need to get with my messaging? She’d been told by other biz coaches that she needed to be super duper specific and nitty gritty with her niche.

We discussed two approaches. Because you know I believe there are core pieces that every business needs to establish and have clarity on. Yes, 100%. But there are often options on how we get that clarity.

Your options are not limited to the two I’ll share today, and you can certainly use a combination of them as well.

I think a lot of people get caught up in not knowing where to start with their niche. Or get overwhelmed with how specific people might say you need to get with your niche. And while I do think specificity is important. I hope that these two approaches can break down some of the barriers you might be feeling with getting clear on who your niche is.

Let’s go ahead and dive into the first option for identifying your niche

Your offer and business is for a given demographic

Meaning you identify them by age range, gender, life situation (ie: millennial moms, high achieving, middle aged executives, military personnel, cross fitters). Either your expertise and offer demand this, or you have a preference on who you would like to work with. Both are allowed. Both are fine. If you’re like, but I want to work with men and women, that’s okay too! Option 2 is going to be for you.

Looking at a demographic is NOT your niche in it’s entirety.

Your niche is not white skinned, 40 year old moms who make $60,000 per year. That’s exactly what I said it is, a literal demographic. But it CAN be helpful to make some identifying factors clear if they are applicable. Age range, sex, past experiences, personality traits, industry or career, location, beliefs, values, income etc. There are going to be common denominators within your demographic. And some people are going to be very specific with those and other people are not going to be as specific with those. It’s important for you to know if you need to be specific and if there is room for that or if that doesn’t necessarily fit your offer and what you bring to the industry.

When looking at the demographic approach to identifying your niche it’s going to be important no matter what to make sure that you are clear on the shared aspects of people who might be in your niche. So ideally yes you are identifying one specific person and that is who you are...