Water Stone Outdoors has been a staple for the climbing industry in West Virginia. Kenny Parker along with Maura and Gene Kistler

combined their love for climbing with their outdoor industry knowledge to establish their storefront in Fayetteville, West Virginia

during the 90's. Season after season, they have seen so much change during the last couple decades. This particular episode is interesting during the current pandemic. Stay at home orders and government shutdowns have actually led to 2020 being their most profitable since they began.

Bittersweet information indeed. Listen to their words of the early days and why they decided to build their dream in Fayette County.

Learn more about our podcast as AppalachianStartup.com.