The simple questions are usually the best. In this episode, I share a question ( or series of questions ) that has been driving a lot of my conversations lately to understand some of the fundamental thinking in companies. Sometimes this reveals things that aren't great and can give a direction for PO's to head in to make things better. Feedback: twitter - @deliveritcast email - [email protected] Links: PO Coaching and Consulting - Paul Akers -   Justin Pot - r  Marty Cagan - Forbes -