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13. A Better Way to Sell Yourself
In this episode, I offer a more purposeful, sustainable, and effective way of selling yourself—regardless of your circumstances.
The trap we often fall into is that we make it our goal to close the deal. That’s where our focus and our measure of success goes.
But the trick is to focus on being of service, and orient yourself around that.
This orientation is something I’ve learned in my own process of running my own business, and a need that emerges regularly in my clients. It’s a simple shift that can allow you to navigate sales more easily and also have a bigger impact.
Key Episode Takeaways:
* Selling Yourself with Purpose: Selling yourself is essential for pursuing your ambitions, whether in job interviews, client pitches, or starting a business. However, it often feels uncomfortable or draining.
* The Trap of Closing the Deal: Focusing solely on closing the deal can be counterproductive. It can lead to missing the client's real needs, feeling personal pressure, and creating a win-lose situation.
* Grounding in Service: The key to effective selling is to focus on being of service rather than closing the deal. This approach is empowering, allowing you to fully control what you can control.
* An Actor’s Approach: Bryan Cranston's advice to actors on this topic applies universally. Instead of trying to get the job, focus on presenting the work you do and walking away powerfully.
* Incorporating Service into Your Sales: Define who you serve and how, focusing on the impact you have. Consider how being of service can change your mindset as well as your actions during sales interactions.
* The Bigger Picture: Selling should be part of a continuous effort to be of service, not just in specific moments. Building your connection to being of service will help you sell more effectively, and help you make a bigger impact.
If you got any new insights here—or if you have next steps you want to take as a result of this—I’d love to hear your thoughts. Leave a comment or send me a note!
And if you believe this episode can help someone in your life, I encourage you to share it with them.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit oncourage.substack.com
View all episodes
By Elliot GreenbergerIn this episode, I offer a more purposeful, sustainable, and effective way of selling yourself—regardless of your circumstances.
The trap we often fall into is that we make it our goal to close the deal. That’s where our focus and our measure of success goes.
But the trick is to focus on being of service, and orient yourself around that.
This orientation is something I’ve learned in my own process of running my own business, and a need that emerges regularly in my clients. It’s a simple shift that can allow you to navigate sales more easily and also have a bigger impact.
Key Episode Takeaways:
* Selling Yourself with Purpose: Selling yourself is essential for pursuing your ambitions, whether in job interviews, client pitches, or starting a business. However, it often feels uncomfortable or draining.
* The Trap of Closing the Deal: Focusing solely on closing the deal can be counterproductive. It can lead to missing the client's real needs, feeling personal pressure, and creating a win-lose situation.
* Grounding in Service: The key to effective selling is to focus on being of service rather than closing the deal. This approach is empowering, allowing you to fully control what you can control.
* An Actor’s Approach: Bryan Cranston's advice to actors on this topic applies universally. Instead of trying to get the job, focus on presenting the work you do and walking away powerfully.
* Incorporating Service into Your Sales: Define who you serve and how, focusing on the impact you have. Consider how being of service can change your mindset as well as your actions during sales interactions.
* The Bigger Picture: Selling should be part of a continuous effort to be of service, not just in specific moments. Building your connection to being of service will help you sell more effectively, and help you make a bigger impact.
If you got any new insights here—or if you have next steps you want to take as a result of this—I’d love to hear your thoughts. Leave a comment or send me a note!
And if you believe this episode can help someone in your life, I encourage you to share it with them.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit oncourage.substack.com