You know those subscriptions that you forget to cancel?  You ain't seen nothin' yet! First, it was monthly subscriptions to software, games, movies, (porn, for some of you!) and music. Well, now it's cars. Uh oh, what could go wrong? PJ and Dr Bruce take a look at what a car subscription is, why it's coming to a garage near you, and how manufacturers will get whacky and creative with the monetization strategies and in-car services powering our beloved ‘appliances on wheels.’ Upgrade to heated seats? Well sure, but winter surcharges apply. Fremium, anyone?

When we're doing real work and not podcasting, you'll find Dr Bruce, The Global Futurist presenting here and PJ applying his digital marketing genius here.

And for the record, when we're doing real work and not podcasting, you'll find Dr Bruce, The Global Futurist presenting here and PJ applying his digital marketing genius here. Enjoy!