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#13 "BOOSTING YOUR BIZ USING EMAIL MARKETING w/ Jennifer Gaskell
In this episode of the Priceless Beauty podcast, we had the pleasure of talking to Jennifer Gaskell, a seasoned PR professional and the owner of Pink Palm MarCom and Pink Palm Travel. Jennifer brings over 20 years of experience in the PR industry, where she's collaborated with various businesses, entrepreneurs, and luxury travel brands. She's also the co-founder of Durham’s Women’s Network, a vibrant group of over 7,500 women in eastern Toronto. Aside from her work, Jennifer is a dedicated traveler, a passionate cook, and a music enthusiast.
We delved into the world of email marketing, discussing its importance for those who might not be utilizing it effectively. Jennifer explained why email marketing remains a highly effective tool, even in the face of numerous other platforms. She outlined the key components of a successful email campaign and shed light on the concept of segmentation, which helps target different audience groups effectively, as illustrated by an example involving an artist with multiple services.
Jennifer highlighted a common mistake in email campaigns and offered insights into how women entrepreneurs can ensure their email marketing aligns with their brand's voice and values, particularly in female-focused industries like beauty. She also shared techniques and tools to personalize emails and make them more relevant to subscribers. For those looking to grow their email list organically, especially those with a limited online following, Jennifer provided valuable strategies.
As a bonus, Jennifer shared a special offer for Priceless Beauty podcast listeners – a 25% discount on Pink Palm's Lead Magnets and Email Sequences workshop, scheduled for October 2. The offer is valid for this workshop and any courses released in 2023 if purchased before December 31, 2023. You can sign up at www.pinkpalm.ca/lead-magnet-workshop using the code PRICELESS25.
In this insightful episode, Jennifer Gaskell encouraged entrepreneurs to shine bright in their email marketing efforts and provided practical tips and strategies to do just that. Don't miss out on her expert advice!
Connect with Jennifer 👇🏼
LEAD MAGNET WORKSHOP: https://pinkpalm.ca/lead-magnet-workshop/
WEBSITE: https://pinkpalm.ca/
FACEBOOK GROUP: https://www.facebook.com/groups/2184171321659556
INSTA: https://www.instagram.com/pinkpalmmarcom/?hl=en
EMAIL: [email protected]
STAY IN TOUCH: 👇🏼
INSTAGRAM: https://www.instagram.com/pricelessbeautygram/
FACEBOOK: https://www.facebook.com/pamela.price.73
PODCAST: https://podcasts.apple.com/ru/podcast/priceless-beauties-podcast/id1561352832
YOUTUBE: https://www.youtube.com/channel/UCMoyXJFSwsYYjebrDiQO8PA
BUSINESS OF BEAUTY: https://www.priceless-beauty.com/businessofbeauty
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By Pamela Price
5
22 ratings
In this episode of the Priceless Beauty podcast, we had the pleasure of talking to Jennifer Gaskell, a seasoned PR professional and the owner of Pink Palm MarCom and Pink Palm Travel. Jennifer brings over 20 years of experience in the PR industry, where she's collaborated with various businesses, entrepreneurs, and luxury travel brands. She's also the co-founder of Durham’s Women’s Network, a vibrant group of over 7,500 women in eastern Toronto. Aside from her work, Jennifer is a dedicated traveler, a passionate cook, and a music enthusiast.
We delved into the world of email marketing, discussing its importance for those who might not be utilizing it effectively. Jennifer explained why email marketing remains a highly effective tool, even in the face of numerous other platforms. She outlined the key components of a successful email campaign and shed light on the concept of segmentation, which helps target different audience groups effectively, as illustrated by an example involving an artist with multiple services.
Jennifer highlighted a common mistake in email campaigns and offered insights into how women entrepreneurs can ensure their email marketing aligns with their brand's voice and values, particularly in female-focused industries like beauty. She also shared techniques and tools to personalize emails and make them more relevant to subscribers. For those looking to grow their email list organically, especially those with a limited online following, Jennifer provided valuable strategies.
As a bonus, Jennifer shared a special offer for Priceless Beauty podcast listeners – a 25% discount on Pink Palm's Lead Magnets and Email Sequences workshop, scheduled for October 2. The offer is valid for this workshop and any courses released in 2023 if purchased before December 31, 2023. You can sign up at www.pinkpalm.ca/lead-magnet-workshop using the code PRICELESS25.
In this insightful episode, Jennifer Gaskell encouraged entrepreneurs to shine bright in their email marketing efforts and provided practical tips and strategies to do just that. Don't miss out on her expert advice!
Connect with Jennifer 👇🏼
LEAD MAGNET WORKSHOP: https://pinkpalm.ca/lead-magnet-workshop/
WEBSITE: https://pinkpalm.ca/
FACEBOOK GROUP: https://www.facebook.com/groups/2184171321659556
INSTA: https://www.instagram.com/pinkpalmmarcom/?hl=en
EMAIL: [email protected]
STAY IN TOUCH: 👇🏼
INSTAGRAM: https://www.instagram.com/pricelessbeautygram/
FACEBOOK: https://www.facebook.com/pamela.price.73
PODCAST: https://podcasts.apple.com/ru/podcast/priceless-beauties-podcast/id1561352832
YOUTUBE: https://www.youtube.com/channel/UCMoyXJFSwsYYjebrDiQO8PA
BUSINESS OF BEAUTY: https://www.priceless-beauty.com/businessofbeauty
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