Become The Leader

13-Business Development That Actually Works

Listen Later

In this insightful episode, Jody Holland, Mike Grigsby, and Meghan Slaughter explore the nuances of business development, emphasizing the importance of understanding customer stories, emotional triggers, and strategic communication.

They share practical frameworks, book recommendations, and real-world examples to help leaders and entrepreneurs build lasting relationships and grow their businesses.

Key Topics

  • Difference between business development and sales
  • The importance of storytelling and identity in marketing
  • Effective communication and questioning techniques 
  • Triggering emotions to enhance stickiness
  • Building trust and long-term relationships

    • Guests Include: Jody Holland, Mike Grigsby, & Meghan Slaughter

    A Few Sound Bites to Watch For:

    • "Start with the pain, then show the outcome."
    • "Ask questions to narrow the education awareness gap."
    • "Stop telling people what they need and start listening."

      • Chapters

      00:00 Introduction to Business Development

      01:36 Understanding Business Development vs. Sales

      04:50 The Importance of Being Top of Mind

      07:08 Structuring Outreach for Success

      10:50 The Role of Storytelling in Business Development

      13:47 Identifying Pain Points and Desired Outcomes

      16:32 The Formula for Effective Business Development

      18:32 The Emotional and Logical Aspects of Decision Making

      21:14 The Art of the Interrogative

      25:27 Creating Stickiness Through Emotional Connection

      29:05 The Role of Communication in Business Development

      32:28 Adapting Communication Styles for Better Engagement

      34:20 Closing Thoughts on Business Development

      A Few Resources to Look Into:

      • Contagious by Jonah Berger - https://www.amazon.com/Contagious-Why-Things-Catch-On-Expanded/dp/1451686579
      • Propaganda by Edward Bernays - https://www.amazon.com/Propaganda-Edward-Bernays/dp/0452267584
      • StoryBrand by Donald Miller - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
      • Hypnotic Writing by Joe Vitale - https://www.amazon.com/Hypnotic-Writing-Secret-Influence-Readers/dp/1401924684
      • Faces of Reality (Book) - https://books.by/jodyholland

        • LinkedIn - https://www.linkedin.com/in/thejodyholland

        LinkedIn - https://www.linkedin.com/in/mikegrigsby

        LinkedIn - https://www.linkedin.com/in/meghanslaughter

         

         

         

        ...more
        View all episodesView all episodes
        Download on the App Store
        Become The LeaderBy Jody Holland & Meghan Slaughter
        • 5
        • 5
        • 5
        • 5
        • 5

        5

        7 ratings