Think ABM is only for enterprise giants or demands massive budgets? Think again.

Fes Askari and Josh Weale bust nine of the most common ABM myths - debunking the belief that ABM is just for big companies, that it replaces traditional marketing, or that personalization means slapping on a first name. They explore how effective ABM hinges on mindset over media spend, value-driven personalization, and cross-functional collaboration - not just software. Whether you’re scaling a startup or expanding customer accounts, they reveal why strategy and alignment - not size or spend - determine ABM success.