Gabrielle Kirk, founder of Papier HQ, shares her journey of starting and growing her successful online retail business specializing in custom wall art and stationary.

Gabby discusses the initial steps she took to start her business and the challenges she faced along the way. She highlights the significance of having a business plan and finding a mentor to provide guidance and accountability.

Gabby also shares her strategies for marketing and expanding her customer base, including influencer collaborations and events.

She discusses the sacrifices and rewards of running her own business and offers advice for aspiring entrepreneurs.

Takeaways

• Self-teaching and online courses can provide valuable knowledge and skills.

• Finding a mentor can provide accountability and valuable insights.

• Influencer collaborations and events can help expand your customer base.

• Running a business requires sacrifices but also offers flexibility and rewards.

• Marketing strategies like ads, email funnels, and retargeting can help retain and attract customers.

Keywords

Papier HQ, online retail, custom wall art, stationary, starting a business, self-teaching, business plan, mentorship, marketing strategies, influencer collaborations, events, sacrifices, rewards, advice for entrepreneurs

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