Sign up to save your podcasts
Or
Share #13. CEO of Group Y Mark Sperling: Creating and Sustaining Authentic Brands
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#13. CEO of Group Y Mark Sperling: Creating and Sustaining Authentic Brands
In this episode, Darren Reinke chats with Mark Sperling, Co-Founder and CEO of Group Y. Mark discusses his passion for creating immersive guest experiences at major events, the importance of building and maintaining an authentic brand, the challenges COVID-19 imposed on the event industry, and how the switch to digital consumption of events may be here to stay.
Group Y is the original and leading collective of professionals focused on Youth Marketing, Lifestyle, and other progressive and expressive cultures. Their mission is to intersect influencers across industries and ignite ideas that inspire the current and next-generation leaders and decision-makers. Group Y has organized over 225 nationwide events including ComplexCon, Coachella, and Something in the Water Festival.
Show Notes:
- How Mark’s High School Experience Led Him to Pursue Event Marketing [1:05]
- Why Mark is Driven by Creating an “Aha” Moment at Each Event [1:45]
- How Sitting in the Back Row allows Mark to Create Immersive Experiences for Guests [2:17]
- Why Empathy is a Building Block in Forming Great Partnerships [3:30]
- How Lesson’s from Match Making are Used to Build Strong Partnerships [4:47]
- The Power of Authentic Brands [6:32]
- How Transparency Leads to Authenticity [9:16]
- How Companies Can Exude Greater Authenticity [10:22]
- Why Mark Believes Vans Shoes is One of the Most Authentic Brands [11:30]
- Mark’s Tips for Brands Hoping to Stay Both Relevant and Authentic [14:12]
- Identifying the Most Authentic B2B Companies [18:53]
- Practical Tips To Better Engage with B2B Customers [21:30]
- How Companies Can Better Engage with Younger Generations [23:49]
- The Biggest Mistakes Companies Make When Connecting With Younger Generations [26:20]
- Why Listening Internally is the Key to Deriving More Purposeful Organizations [29:03]
- How Events Provide Opportunities for Companies to Connect with Consumers [30:42]
- Why Creating Memorable Experiences Allows Leaders to Better Leverage Events [36:42]
Links
*Group Y Website: https://groupynetwork.com/
*Authenticity.co Website: https://authenticity.co/
*Instagram: https://www.instagram.com/groupy/?hl=en
*Twitter: https://twitter.com/GroupY
*YouTube: https://www.youtube.com/channel/UCmM8MxfFRIHU2LDZbCLk8tg
*Mark’s LinkedIn: https://www.linkedin.com/in/marksperling/
*Company LinkedIn: https://www.linkedin.com/company/group-y
View all episodes
By Darren Reinke
5
4343 ratings
In this episode, Darren Reinke chats with Mark Sperling, Co-Founder and CEO of Group Y. Mark discusses his passion for creating immersive guest experiences at major events, the importance of building and maintaining an authentic brand, the challenges COVID-19 imposed on the event industry, and how the switch to digital consumption of events may be here to stay.
Group Y is the original and leading collective of professionals focused on Youth Marketing, Lifestyle, and other progressive and expressive cultures. Their mission is to intersect influencers across industries and ignite ideas that inspire the current and next-generation leaders and decision-makers. Group Y has organized over 225 nationwide events including ComplexCon, Coachella, and Something in the Water Festival.
Show Notes:
- How Mark’s High School Experience Led Him to Pursue Event Marketing [1:05]
- Why Mark is Driven by Creating an “Aha” Moment at Each Event [1:45]
- How Sitting in the Back Row allows Mark to Create Immersive Experiences for Guests [2:17]
- Why Empathy is a Building Block in Forming Great Partnerships [3:30]
- How Lesson’s from Match Making are Used to Build Strong Partnerships [4:47]
- The Power of Authentic Brands [6:32]
- How Transparency Leads to Authenticity [9:16]
- How Companies Can Exude Greater Authenticity [10:22]
- Why Mark Believes Vans Shoes is One of the Most Authentic Brands [11:30]
- Mark’s Tips for Brands Hoping to Stay Both Relevant and Authentic [14:12]
- Identifying the Most Authentic B2B Companies [18:53]
- Practical Tips To Better Engage with B2B Customers [21:30]
- How Companies Can Better Engage with Younger Generations [23:49]
- The Biggest Mistakes Companies Make When Connecting With Younger Generations [26:20]
- Why Listening Internally is the Key to Deriving More Purposeful Organizations [29:03]
- How Events Provide Opportunities for Companies to Connect with Consumers [30:42]
- Why Creating Memorable Experiences Allows Leaders to Better Leverage Events [36:42]
Links
*Group Y Website: https://groupynetwork.com/
*Authenticity.co Website: https://authenticity.co/
*Instagram: https://www.instagram.com/groupy/?hl=en
*Twitter: https://twitter.com/GroupY
*YouTube: https://www.youtube.com/channel/UCmM8MxfFRIHU2LDZbCLk8tg
*Mark’s LinkedIn: https://www.linkedin.com/in/marksperling/
*Company LinkedIn: https://www.linkedin.com/company/group-y