Who is Lift? Who are the founders? What was the industry like when it arrived on the scene, namely South African commercial carriers getting cancelled & the impact of the COVID-19 pandemic? Join Joy where she answers these questions and shares her thoughts and observations about its business model: 
 

a) marketing campaign (name competition, etc.)

b) strategic partnerships with Superbalist and Vida e Caffè 

c) economy class & premium class (not ‘business’ class)

d) not being an eager beaver when it came to choosing its destinations.

RESOURCES📚
•https://www.lift.co.za/en 

•https://youtu.be/-BKY0AUgWjM

•https://www.news24.com/life/travel/lift-partners-with-masterchef-winner-shawn-godfrey-for-its-premium-in-flight-meals-20230531

•https://www.iol.co.za/news/south-africa/new-sa-airline-lift-takes-off-as-pandemic-sinks-others-0f2f0a63-5c30-56af-95b2-907a53c79b3d
 
 

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