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#13 | Contribution: The Future in AdTech Measurement, Today
Mark My Words: Contribution Will Be the Future of AdTech Measurement
We’re wrapping up our beta offering, and the feedback has been phenomenal. It just makes sense.
Take a look at the chart below—see how CTV is undervalued in traditional attribution models? Whether it’s Last Touch, First Touch, or Linear, they fail to capture the real impact of each channel. But Conversion Contribution? It tells a completely different story.
The industry is evolving, and it's time for measurement to evolve with it. Much more to come on this. 🚀
#AdTech #Attribution #CTV #MarketingMeasurement #ConversionContribution #AdTechAIFiles
We’re wrapping up our beta offering, and the feedback has been phenomenal. It just makes sense.
Take a look at the chart below—see how CTV is undervalued in traditional attribution models? Whether it’s Last Touch, First Touch, or Linear, they fail to capture the real impact of each channel. But Conversion Contribution? It tells a completely different story.
The industry is evolving, and it's time for measurement to evolve with it. Much more to come on this. 🚀
#AdTech #Attribution #CTV #MarketingMeasurement #ConversionContribution #AdTechAIFiles
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By Steven OhrnsteinMark My Words: Contribution Will Be the Future of AdTech Measurement
We’re wrapping up our beta offering, and the feedback has been phenomenal. It just makes sense.
Take a look at the chart below—see how CTV is undervalued in traditional attribution models? Whether it’s Last Touch, First Touch, or Linear, they fail to capture the real impact of each channel. But Conversion Contribution? It tells a completely different story.
The industry is evolving, and it's time for measurement to evolve with it. Much more to come on this. 🚀
#AdTech #Attribution #CTV #MarketingMeasurement #ConversionContribution #AdTechAIFiles
We’re wrapping up our beta offering, and the feedback has been phenomenal. It just makes sense.
Take a look at the chart below—see how CTV is undervalued in traditional attribution models? Whether it’s Last Touch, First Touch, or Linear, they fail to capture the real impact of each channel. But Conversion Contribution? It tells a completely different story.
The industry is evolving, and it's time for measurement to evolve with it. Much more to come on this. 🚀
#AdTech #Attribution #CTV #MarketingMeasurement #ConversionContribution #AdTechAIFiles