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Being an ambitious woman can be tough simply because we're challenging the status quo. Women that are vocal online, especially on topics that have been traditionally relegated to ‘male expertise’ are subjected to a vicious form of trolling. It's true on every social media platform - including Linkedin. I'm thrilled to kick-start season II of STANDOUT FROM THE CROWD with such an important topic. Our STANDOUT guest - Melanie Borden has been very successful at building her personal brand on Linkedin. While I've personally been inspired by her content, I have also seen her dealing with trolls on the platform.
In this episode, you will learn:
Learn more about our STANDOUT guest Melanie Borden: You might be saying to yourself, what does Melanie do exactly?
I have worked in marketing within various atmospheres and roles from public tech companies to private start-ups, and retail, and now have established my own marketing consultancy, Melanie Borden, LLC. As a natural outgrowth of my work as a marketing executive, I recognized the opportunities available to use online marketing strategies to build corporate and personal brands. I have successfully built my own brand and helped many others to do so as well. I have been published or interviewed by Good Morning America, Daily Mail, CXO Outlook, The Epoch Times, Working Mother Media, Hip New Jersey, New York City Biz List, HeyOrca!, CBT News, and more. My expertise includes the full gamut of marketing oversight and implementation, such as budgeting, strategic use of vendors, enhancing digital footprints via social media, reputation management, online monetization, and building and managing advertising processes.
Being an ambitious woman can be tough simply because we're challenging the status quo. Women that are vocal online, especially on topics that have been traditionally relegated to ‘male expertise’ are subjected to a vicious form of trolling. It's true on every social media platform - including Linkedin. I'm thrilled to kick-start season II of STANDOUT FROM THE CROWD with such an important topic. Our STANDOUT guest - Melanie Borden has been very successful at building her personal brand on Linkedin. While I've personally been inspired by her content, I have also seen her dealing with trolls on the platform.
In this episode, you will learn:
Learn more about our STANDOUT guest Melanie Borden: You might be saying to yourself, what does Melanie do exactly?
I have worked in marketing within various atmospheres and roles from public tech companies to private start-ups, and retail, and now have established my own marketing consultancy, Melanie Borden, LLC. As a natural outgrowth of my work as a marketing executive, I recognized the opportunities available to use online marketing strategies to build corporate and personal brands. I have successfully built my own brand and helped many others to do so as well. I have been published or interviewed by Good Morning America, Daily Mail, CXO Outlook, The Epoch Times, Working Mother Media, Hip New Jersey, New York City Biz List, HeyOrca!, CBT News, and more. My expertise includes the full gamut of marketing oversight and implementation, such as budgeting, strategic use of vendors, enhancing digital footprints via social media, reputation management, online monetization, and building and managing advertising processes.