We got prices!

Lewis Mancer from Sophos joins us to talk about the many choices one must consider when setting - and changing - your MSRP and discounts.

Incrementality, sunk cost, price sensitivity, regional trends...

You, the marketer, must vie with complex decision sciences to come up with your price. However, the relationship between all of these is not always linear.

No matter what, you have to 'do the work' to get it right.

Links:

• Rafi Mohammed
• Learn more about Sophos