Vets with Benefits

#13: Earning It All After Service with Justin Cross


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Justin Cross is a U.S. Navy veteran, former Lockheed Martin flight test engineer, and the founder of Earn It All, a program built on four pillars, health, wealth, victory, and respect. From serving on fighter jets after 9/11 to working on the cutting-edge F-22 and F-35 programs, Justin’s journey reflects discipline, resilience, and a commitment to accountability that he now teaches to veterans and civilians alike.


In this episode Justin opens up about his own struggles navigating the VA system, including waiting ten years to file his first claim. He shares how stigma, pride, and lack of information keep many veterans from claiming benefits, and why documenting injuries early is critical for long-term success. From the mindset shift of viewing benefits as a safety net for your family, to understanding what the VA can and cannot provide, Justin’s story shows both the challenges and the victories possible when veterans engage the system.


Chapters

(00:00) Introduction

(01:24) From Secret Missions to Civilian Life

(07:20) Why Justin Joined the Navy After 9/11

(12:10) Leaving Service and Finding a New Mission

(15:57) Creating “Earn It All” for Veterans

(24:06) Facing Masculinity and Responsibility Today

(31:15) Struggles With the VA System and Delayed Claims

(40:29) Lessons Learned and Advice for Veterans


If you have ever delayed filing for your VA benefits, what finally pushed you to take action? Share your Answer in the Comments.


Connect with Justin on Instagram: https://www.instagram.com/justin.j.cross

Like, comment, and subscribe to stay up to date and make the most of the benefits you’ve earned.


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Instagram: https://www.instagram.com/vetswithbenefitspodcast

Spotify: https://open.spotify.com/show/2b7NBoMWRfOZkZpS38puLy

Apple Podcasts: https://podcasts.apple.com/us/podcast/vets-with-benefits/id1823034573


DISCLAIMER: This podcast and all its content are for informational and entertainment purposes only and do not constitute legal advice. Nothing in this podcast or these videos creates an attorney-client relationship. If you need legal advice, please consult a licensed attorney in your state or jurisdiction or, if for a VA-related matter, a VA-accredited attorney, agent, or representative.

Laws can change, and while we do our best to be accurate, always consult with qualified legal counsel or other qualified professionals before acting on anything discussed on this podcast or any of its content.

The opinions expressed on this podcast are solely those of BSCC Media LLC or the guest speaker and do not represent the views of any law firm (including Vetus Legal LLC) or any other individual or entity. Any third-party content or information is used under fair use for commentary, criticism, and/or educational purposes. This podcast and all its content are produced and owned exclusively by BSCC Media LLC. BSCC Media LLC makes no claim of ownership of governmental or third-party materials referenced.

This podcast and associated materials are Copyright © 2025 BSCC Media LLC. All rights reserved. Vets with Benefits is a trademark of BSCC Media LLC. All rights reserved. “Vetus Legal” and its logo graphics are registered trademarks of Vetus Legal LLC. BSCC Media LLC and this podcast are not affiliated with Vetus Legal LLC and use of its trademarks does not imply endorsement.

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Vets with BenefitsBy Todd Wesche