German thought leader Felix Holzapfel (Cologne) is the founder of Quovabiz in Cologne, author of the bestseller ‘Marketing among Friends’ and a member of the 'Top 50 Global Thought Leaders in Digital Transformation.' "Digital transformation? I don't like that term at all. In 1997 we were already talking about the same subjects, it's nothing new. We should talk more about change in general. Corona hasn't changed much. We were already working digitally last year, flight shaming already existed,...