What does it really take to find the right student housing, multifamily, or active adult development site—and what happens when everything around it starts to fall apart?

Matthew Robert Marshall, SVP of Development at RISE: A Real Estate Company, shares insights from 54 development projects spanning student housing, active adult, build-to-rent, and market-rate multifamily.

In this episode, we cover:

• How to evaluate and select the right site across asset types

• Why high barriers to entry are often a green light

• The role of AI in land sourcing—and why relationships still drive everything

• How student housing timelines increase pressure on delivery

• Navigating bridge debt and lease-up in today’s market

• A belief Matthew completely rethought over the course of his career

A conversation filled with practical site selection wisdom, leadership insight, and stories from the front lines of development.