The word-magic that you deploy on your photography website is often what gets a buyer to choose you over someone else. 

As someone that works with photographers and female creatives on the regular to create word-magic for their photography website copy, I have a front-row seat to a lot of website copy mistakes. 

Here, I’m sharing the five creative and photography website copy mistakes I see, so you can stop making them in favor of moving the needle on leveling up your copy and attracting your dreamiest clients. 

03:07 — Why the minimalistic approach to copy isn’t helping you (and why your photos can’t do all of the work) 

04:43 — How to get more of the right leads with an FAQ section

06:15 — Are you overlooking the obvious information your dream clients need? 

07:52 — The easiest way for your clients to take the action you want them to take

09:09 — Don’t make your “About” page all about you — it’s all about your client

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