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13 | From Intimidated to Empowered: How Orli Built a Women-Led Addictions Practice
What happens when you stop outsourcing your marketing and start owning your expertise? In this episode, Cecilia sits down with Orli Paling, a therapist who transformed her approach to building a group practice by embracing her role as a business owner—not just a clinician.
Discover how Orli went from feeling intimidated by website design and marketing to confidently leading a specialized women-led addictions practice in British Columbia. Learn why firing her digital marketing agency was one of the best decisions she made, and how she now produces a month's worth of content in just two hours per week.Key Takeaways
On the Business Owner Mindset Shift:"We can't grow our business as long as we're looking at it through the lens as a clinician. We have to look at it through the lens as being a business owner." - The transformation that changed everything for Orli
On Marketing Strategy:"The investment in Full Practice Formula will do more for your business than any digital marketing specialist you can hire because your marketing strategy has to align with your values and reflect who you are—and only you can do that."
On Content Creation Efficiency:Orli now produces blog posts, newsletters, and social media content for an entire month in just 2 hours per week—and she's actually excited about it.
On Building Authority:With newsletter open rates over 50% (industry standard is 25-30%), Orli's authentic content is resonating deeply with her ideal clients.
About Orli Paling
Orli is the founder of OP Counseling, a women-led group practice in British Columbia specializing in addictions and concurrent disorders. With a background in residential treatment and youth programs, she's built a practice where all clinicians share specialized training in supporting men through addiction recovery—creating a unique positioning in the market.
Connect with Orly:
- Website: opcounseling.com
- Facebook: @OPCounseling
- LinkedIn: Orli Paling
Ready to take control of your practice marketing and stop spinning your wheels? Visit https://www.ceciliamannella.com/ to learn more about the Full Practice Formula and discover why you're the best person to market your own practice.
Subscribe to Purpose & Profit wherever you listen to podcasts, and connect with our community of scaling therapists on LinkedIn: https://www.linkedin.com/in/cecilia-mannella/
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By Cecilia MannellaWhat happens when you stop outsourcing your marketing and start owning your expertise? In this episode, Cecilia sits down with Orli Paling, a therapist who transformed her approach to building a group practice by embracing her role as a business owner—not just a clinician.
Discover how Orli went from feeling intimidated by website design and marketing to confidently leading a specialized women-led addictions practice in British Columbia. Learn why firing her digital marketing agency was one of the best decisions she made, and how she now produces a month's worth of content in just two hours per week.Key Takeaways
On the Business Owner Mindset Shift:"We can't grow our business as long as we're looking at it through the lens as a clinician. We have to look at it through the lens as being a business owner." - The transformation that changed everything for Orli
On Marketing Strategy:"The investment in Full Practice Formula will do more for your business than any digital marketing specialist you can hire because your marketing strategy has to align with your values and reflect who you are—and only you can do that."
On Content Creation Efficiency:Orli now produces blog posts, newsletters, and social media content for an entire month in just 2 hours per week—and she's actually excited about it.
On Building Authority:With newsletter open rates over 50% (industry standard is 25-30%), Orli's authentic content is resonating deeply with her ideal clients.
About Orli Paling
Orli is the founder of OP Counseling, a women-led group practice in British Columbia specializing in addictions and concurrent disorders. With a background in residential treatment and youth programs, she's built a practice where all clinicians share specialized training in supporting men through addiction recovery—creating a unique positioning in the market.
Connect with Orly:
- Website: opcounseling.com
- Facebook: @OPCounseling
- LinkedIn: Orli Paling
Ready to take control of your practice marketing and stop spinning your wheels? Visit https://www.ceciliamannella.com/ to learn more about the Full Practice Formula and discover why you're the best person to market your own practice.
Subscribe to Purpose & Profit wherever you listen to podcasts, and connect with our community of scaling therapists on LinkedIn: https://www.linkedin.com/in/cecilia-mannella/