Why do you value a company?
First principle: Opportunity Cost
Your returns are determined by the price you pay
It's a good anchor point
If there is some event that pushes the whole market down, if you know the value you can pick up great companies at cheap prices
Forces you to put in the work thereby avoiding obvious mistakes
You need to find a dollar that is selling for fifty cents
Present Value of future cash flow
If you had to invest in a neighborhood lemonade stand? How much will you pay for it?
Very simple lemonade example (https://docs.google.com/spreadsheets/d/1FBu2Td7vnva9DHSvWVOL3-XwTAQ1UtXT9Ihk5sO1G9E/edit?usp=sharing)
Discount rate: Let’s say that you’d take $900 today instead of $1000 exactly a year from now. That means you’d accept a 11.1% “discount rate” on that transaction.
Growth rate
Terminal value