Back when COVID-19 first happened, APAC was one of the first regions that got hit. And it was a tough time for marketers. All the roadshows, conferences or field events had to be paused or somehow transformed into virtual in a very short timeframe. You weren’t exactly sure how long it would last. And that made planning 10x more difficult than it already was. 

This time, we have got Sandeep John who is the Head of Field Marketing, South East Asia at Freshworks. He shared with me what that experience was like for him and the processes that he had to go through with his team to assess the whole situation and decide what to do next. 

Here are some of the key learnings that I was able to capture from our conversation.