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13. How Good Humans Sell with Catherine Brown
Y’all won’t believe how many nuggets of knowledge are in this episode! If you’ve been apprehensive about sales in the past, you gotta listen. My friend, Catherine Brown knows that selling doesn’t have to be icky and sleezy. In fact, she believes selling (when done correctly) is the highest form of purpose driven service. Catherine is a veteran of 25+ years of B2B (business-to-business) selling and launched her first sales consulting firm in 2003. She now runs the sales training firm, ExtraBold Sales, where she coaches others to sell with confidence. Her sales system includes psychology research that gets at the heart of why people don’t sell effectively. In her new book, How Good Humans Sell ™: The Proven Path to B2B Sales Success, she combines best sales practices with social psychology principles. The training can be used in combination with other sales training programs to help sales professionals overcome the hesitation that keeps them from closing more business.
In this episode we discuss-
Resources mentioned:
How Good Humans Sell: The Proven Path to B2B Sales Success Book:
https://amzn.to/34odVaT
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy by Ron Willingham
Connect with Catherine, here…
Website: extraboldsales.com
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/catherineleebrown/
Thank you for listening. If you are enjoying this podcast… Let us know, by leaving a review and comment. Or, leave a voice message at https://anchor.fm/hardknowshow/message
Then, make sure to tell 2 people about the show.
Until next time....
“If you’re going to be busy make sure you’re busy doing something that’s important to you.”
-Jessica
Stay Connected: IG @hardknowpro
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By Jessica Modad
5
77 ratings
Y’all won’t believe how many nuggets of knowledge are in this episode! If you’ve been apprehensive about sales in the past, you gotta listen. My friend, Catherine Brown knows that selling doesn’t have to be icky and sleezy. In fact, she believes selling (when done correctly) is the highest form of purpose driven service. Catherine is a veteran of 25+ years of B2B (business-to-business) selling and launched her first sales consulting firm in 2003. She now runs the sales training firm, ExtraBold Sales, where she coaches others to sell with confidence. Her sales system includes psychology research that gets at the heart of why people don’t sell effectively. In her new book, How Good Humans Sell ™: The Proven Path to B2B Sales Success, she combines best sales practices with social psychology principles. The training can be used in combination with other sales training programs to help sales professionals overcome the hesitation that keeps them from closing more business.
In this episode we discuss-
Resources mentioned:
How Good Humans Sell: The Proven Path to B2B Sales Success Book:
https://amzn.to/34odVaT
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy by Ron Willingham
Connect with Catherine, here…
Website: extraboldsales.com
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/catherineleebrown/
Thank you for listening. If you are enjoying this podcast… Let us know, by leaving a review and comment. Or, leave a voice message at https://anchor.fm/hardknowshow/message
Then, make sure to tell 2 people about the show.
Until next time....
“If you’re going to be busy make sure you’re busy doing something that’s important to you.”
-Jessica
Stay Connected: IG @hardknowpro