When trying to market a product or service that is new, there are unique challenges that must be addressed, including the burden of helping others understand the need for this new approach.

Joe Vacca, CMO and EVP of Strategy Innovation at Revature, heads up a unique model in the marketplace that has prompted tens of thousands of recent IT college graduates to seek training in their system. However, even in a market with great need for the software developers Revature trains, businesses can remain risk averse when it comes to hiring new talent.

In this episode, Joe tells us about some of the issues his team has faced in implementing this new model and how they work through the issues to benefit everyone.