Side Hustle HER: Side Hustle Business and Marketing Strategies for Entrepreneurs with 9-5s

13. How to Monetize Your Content and Land Brand Deals with Laurin Jo | Side Hustle Tips


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Have you ever wondered what it really takes to balance motherhood, marriage, business, and content creation—and still build a life you love? This episode is for you!

I sat down with my friend Laurin Jo, content creator, travel enthusiast, and the queen of affordable travel, to talk about her journey from single mom to content creator and entrepreneur. 

Laurin shares how she started out blogging and pitching brands (before she even knew what she was doing!) and how she’s been able to land major partnerships with brands like Disney, Target, and more.

We also dive into:

  • How to start creating content—even if you have zero followers
  • The power of pitching: How Laurin landed her first brand deal
  • The shift from influencer to UGC (and why it’s the future of content creation)
  • How to balance marriage, motherhood, and business without losing yourself

If you’re feeling stuck or overwhelmed in your content journey, this episode is a must-listen. 

Follow Laurin on Instagram: @laurinjo
Follow me on Instagram: @carlidorlynn


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Side Hustle HER: Side Hustle Business and Marketing Strategies for Entrepreneurs with 9-5sBy Carli LeBlanc | Side Hustle Content Marketing Strategist