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13: How to Sell to the Elusive CMO w/ Nicole Smith
According to a recent HubSpot report, more than 40% of salespeople say that prospecting is the most challenging part of the entire sales process.
Getting through to the C-suite in particular is harder than it’s been for years.
In this episode Nicole Smith, CMO at UserIQ, gives some revealing insight into what CMOs expect from sales reps who are trying to win a piece of their marketing budgets—and what gets them to open an email or schedule a meeting amidst their insanely overflowing schedules.
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By Sweet Fish MediaAccording to a recent HubSpot report, more than 40% of salespeople say that prospecting is the most challenging part of the entire sales process.
Getting through to the C-suite in particular is harder than it’s been for years.
In this episode Nicole Smith, CMO at UserIQ, gives some revealing insight into what CMOs expect from sales reps who are trying to win a piece of their marketing budgets—and what gets them to open an email or schedule a meeting amidst their insanely overflowing schedules.