In this episode of the Press Play Podcast, I’m breaking down exactly how to write your podcast intro, outro, and commercial — what they’re for, how long they should be, and how to use them strategically without adding fluff or losing listeners.

If you’ve ever wondered whether you even need an intro or outro, how to keep them short and effective, or how to promote your offer without feeling awkward, this episode will walk you through it step by step. This builds directly off our last episode about recording your podcast trailer and helps you create a clear, repeatable structure for every episode you publish.

In This Episode:

1. What a podcast intro, outro, and commercial actually do
2. How long your podcast intro should be (and why shorter performs better)
3. What information listeners actually need in your intro
4. Why most people don’t listen to the end — and how to use your outro anyway
5. How repetition helps build podcast brand recognition
6. Why every podcast needs a commercial (especially if you want to make sales)

Many podcasters spend too much time overthinking their intros and avoid talking about what they sell altogether — then wonder why their podcast isn’t growing or making money. In this episode, I help you simplify your podcast structure so your intro, outro, and commercial support your goals instead of distracting from them. When your podcast is clear, concise, and listener-focused, it’s easier to grow trust, retention, and revenue.