In this episode Alex and I talk about how he started his coffee roastery in his home 10 years ago, and how he grew it to distribute in the entire east coast. We talk about trends in the coffee business, product development, partnerships between roasters and retailers and branding in the coffee business. http://www.ristrettotime.com

13 - Interview with Alex Escobar of Cervantes Coffee Roasters

http://www.ristrettotime.com This is not a step-by-step guide (buy a book for that)! This is a journey and I walk you through the situations you will face and show you how I did it, where I succeeded or messed up. If you dream of owning your own coffee shop, this podcast is for you! I started my own coffee shop from scratch, without having any experience -- just the dream! First time I made an espresso with a commercial espresso machine, was when I installed one at the shop. Listen up and subscribe. NEW EPISODES every Monday. Hit me up dollani-at-gmail-com

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13 - Interview with Alex Escobar of Cervantes Coffee Roasters

13 - Interview with Alex Escobar of Cervantes Coffee Roasters