Today Jake Jorgovan helps agency owners get the attention of potential clients using creative direct mail at Outbound Creative, but he started out as an agency owner himself. Jake’s video production agency created graphics for stage production events like you would see at big conferences but he wanted to stop depending on luck and referrals for sales.

To fix that, Jake started by building a list of the top 30 conference planners in the country where a deal with them would mean access to Fortune 500 companies with the budgets he wanted. But he also knew that these people are getting pitched all the time, so he’d need to do something to stand out.

This realization is what got Jake to first start experimenting with creative outreach (a more personalized approach to direct mail), and the resulting process is what he offers to agency owners through Outbound Creative today. Oh, and that original campaign he did to 30 conference planners? It directly lead to $500,000 in deals for his video agency.

These unique pieces now regularly drive 75%+ response rates from high profile prospects, and today Jake lays out the exact process he follows so you can do this yourself.