WTF Did I Just Read? Tech Sales & Marketing Edition

13. Laziness and Automated LinkedIn Processed to Reach Me as a Human


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In this episode of WTFDIJR, Chris and Dani are uncovering:

The ineffective and often intrusive tactics used in tech sales and marketing, focusing on the over-reliance on automation and generic outreach methods. They highlight the importance of personalized communication and the necessity for sales professionals to evolve into trusted advisors rather than just transaction-focused individuals. The episode covers various aspects of effective sales approaches, including the value of understanding a CISO's priorities and respecting their time.

Key Takeaways:

  1. Critique of Automated Outreach: Chris and Dani criticize automated LinkedIn processes and generic messages that fail to personalize or understand the buyer’s needs.
  • Earning Trust in Sales: Emphasis is placed on the need for salespeople to earn the title of 'trusted advisor' through understanding, respect, and valuable interactions, rather than assuming it from the outset.
  • Personalized Communication: The episode underscores the importance of tailoring sales approaches to the specific needs and current projects of potential clients.
  • Respect for Time and Boundaries: Dani and Chris call for salespeople to respect the busy schedules of cybersecurity professionals and to be considerate in their outreach efforts.
  • Empathy and Human Connection: The episode also touches on the importance of genuine human connection in sales, moving beyond mere transactional relationships.
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    WTF Did I Just Read? Tech Sales & Marketing EditionBy wtfdidijustread