Hector Forewood (Co-founder at Hoist) speaks about how to guide prospects through the sales funnel from beginning to end. We highlight the big mistakes AEs usually make during/after first meetings and discuss why it is such a huge turnoff from potential buyers. Selling is more difficult than ever before as buyers have more control than they used to. Never rush your discovery, don’t sell early in the process and always confirm the next steps to increase your chances of closing.