In this podcast episode, host Jonathan interviews Markus Willard, a real estate influencer and entrepreneur. They discuss Marcus's background, his journey in the real estate industry, and his involvement with StreetText, a company specializing in Facebook lead generation. They emphasize the importance of marketing on social media platforms like Facebook for real estate agents and share strategies for effective lead generation. They also touch on the parallels between football and business, highlighting the need for adaptability, authenticity, and providing value. Marcus shares his perspective on goals, motivations, and acceptance, and encourages listeners to find joy in their work.

Markus Willard is the Sales Account Manager at StreetText. StreetText was founded in Kelowna, BC, by Jonathan and Stephen Whiting in 2015. Markus was the very first person hired on the sales side of the company. StreetText is changing the way people generate online leads for the better. They create opportunities for businesses to meet prospective clients by using advanced lead capture technology, expert advertising, and one of the world's largest advertising platforms, Facebook.

What we discuss:

[00:01:21] Markus discusses his background, including growing up in California, attending the Air Force Academy preparatory school, and his career in health and fitness before joining StreetText.

[00:03:36] Markus talks about how he joined StreetText.

[00:07:48] Markus highlights the significance of marketing on Facebook for real estate agents, as it offers an opportunity to connect with potential clients and generate seller leads.

[00:10:49] Markus discusses the importance of using a specific image type to catch the attention of potential leads on Facebook.

[00:11:45] Markus explains the concept of split testing and how it is used in lead generation to test different images and improve results.

[00:13:39] Markus shares the strategy of capturing information from potential leads by offering value, specifically by providing information about their own homes, and how this helps build trust and increase conversion rates.

[00:22:15] Markus discusses his experience of losing in the championship game and how it motivated him and his team to work harder and not let it happen again.

[00:25:23] Markus emphasizes the role of his coach in inspiring and motivating the team and draws parallels to real estate agents hiring coaches for inspiration and motivation.

[00:31:45] Jonathan and Markus discuss the positive impact of the Apple iOS update on the performance of customer campaigns and the team's efforts to optimize them.

[00:32:34] The pair explore the shift in perspective brought about by the Apple iOS update, expanding influence beyond zip codes, and the endless opportunities it presents.

[00:33:26] Markus highlights the importance of thoughts, adaptability, and focusing on what is right and true in order to move forward and achieve success.

[00:45:26] Markus gives advice on building a profitable marketing acquisition funnel, including staying omnipresent, humanizing the process, and being available to customers.

[00:47:43] The pair discusses the impact of organization and productivity on business success, using the example of a cabinet business that improved productivity by organizing tools.

Episode Resources:

Markus Willard | Facebook

Markus Willard | Linkedin

Markus Willard | StreetText