In this episode of the Value Growth Podcast, your host, Ken Sanginario, interviews James I. Bond. As explored in James's book, the discussion centers on emotional selling versus logical selling.

James shares insights on the importance of emotional triggers in marketing, recounting his journey and experiences that led to the book's creation. He emphasizes the effectiveness of metaphors, catchy names, and emotional connections in driving sales. James provides valuable examples and strategies for leveraging emotional selling to achieve significant business growth.

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