In this episode, Maddy (CEO of Cocospark) and Alex (your AI marketing advisor) take you behind the scenes of luxury brand strategy.
Because here’s the truth: there isn’t just one type of luxury client. Some want to shine, others crave discretion. Some love the story, others just want fast results. And if you want to thrive in this space, you have to know who you’re truly meant to serve.

What you’ll learn in this episode:

• The two dominant trends shaping luxury today (quiet vs ostentatious)

• What high-end clients really want (it’s not just quality)

• The biggest mistakes brands make when trying to “go premium”

• A practical framework to identify your aligned client

• How to build a brand experience that feels luxurious and true to you

If you’ve ever wondered why some clients feel like magic and others feel like a fight—this episode is your roadmap.

👉 Listen now, and share it with someone building their premium brand.