As the pandemic teaches us to work, sell and engage very differently, many companies are discovering the new value in purpose. Customers want to buy from businesses with a real mission and employees want to work for bosses who get up for a good reason every morning. Host Emma Pownall is joined by Russell Atkinson and Miguel Veiga-Pestana to discuss why purpose matters in the business world, how we sustain purpose in the new remote-working environment, and how purpose is changing with the younger generations that are coming into the workforce.