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In this week's episode of our podcast, Brandon and Jordan discuss the risks and rewards of rebranding. They examine several examples of companies, such as Tropicana, Gap, Coca-Cola, RadioShack, and JCPenney, that tried to refresh their image but ultimately failed to connect with their target audience. Along the way, they offer insights into what companies should consider when rebranding and share an inspiring quote from Elon Musk about the importance of people in business.

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